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Marketing management simply means organising and coordinating marketing activity. The key functions of marketing management are strategy and planning, implementing the plan and controlling marketing activities. The complexity of marketing management is ensuring all the elements of marketing are carefully co-ordinated to maximise the return on the marketing investment and achieve business goals. 

Smaller businesses typically do not have the resources to have their own marketing team or marketing manager. Rather, marketing management becomes just another 'hat' that one or more staff wear along with their other duties.  

Larger businesses tend to have their own in-house marketing teams and marketing manager. Even then, large organisations will contract in marketing specialists to take their marketing to the next step.

Common mistakes in marketing management include: 
  • Lack of planning - a plan significantly increases the likelihood of achieving your business goals. 
  • Unclear goals - goals are not specific enough to be measurable so it is difficult to know how well you are tracking towards achieving your goals
  • Lack of buy-in from staff - ideally all staff are marketers in their roles and contribute to the marketing of their organisation. 
  • Not controlling - marketing activity needs to be controlled to ensure accuracy, consistency, quality, timeliness and stay within budget.
  • Not measuring - you get what you measure. If you're not measuring your marketing, it is unlikely that you are getting results you want.
  • Not evaluating - to improve your marketing, you need to be regularly evaluating what you are doing to see how you can improve.

The Marketing Tree offers management of your marketing activity for a fraction of the cost of having your own full time marketing team. 

Click on the button to find out more about pricing and packages or call us on +64 22 029 5083 to discuss your needs and how we can help you.