Save time and money and reduce your stress

Marketing management simply means managing your marketing activity. The key functions are planning, implementing and controlling marketing activities. The complexity is ensuring all the elements work together to maximise the return. 

Smaller businesses typically don't have their own marketing team which means the owner ends up doing it.

Larger businesses may have their own marketing teams but still contract in marketing specialists to take their marketing to the next step.

Common mistakes in marketing management include: 
  • Lack of planning - a plan significantly increases the likelihood of achieving your business goals. 
  • Unclear goals - goals are not specific so it is difficult to know how well you are doing
  • Lack of buy-in from staff - ideally all staff are marketers regardless of their roles and contribute to the marketing of their organisation. 
  • Not controlling - marketing activity needs to be controlled to ensure accuracy, consistency, quality, timeliness and stay within budget.
  • Not measuring - you get what you measure. If you're not measuring, it is unlikely that you are getting results you want.
  • Not evaluating - you need to be regularly evaluate your marketing to see what's working and what needs to improve.

The Marketing Tree offers management of your marketing activity for a fraction of the cost of having your own full time marketing team. 

Click on the button to find out more about pricing and packages or call us on +64 22 029 5083 to discuss your needs.