It's what makes your business special

Your business is unique and different from every other business. The way you express your difference is through your branding. 

For many people, branding is just a logo but it is much more than this. Branding is your products or services and encompasses all the perceptions that your customers have when they think about your business. Your brand is reinforced each time your customers engage with you. 

The challenge with branding is ensuring that the customer experience is consistent every time. 

Common mistakes that businesses make with branding include -

• Trying to be all things to all people - no one business can be all things to all people. Like individuals, businesses are unique with their own characteristics. Excel at what you are good at and where you have a competitive advantage.  
• Saying one thing and then doing another - there is nothing that undermines credibility quicker than not doing what you say.Your brand should be trusted by your customers so that they know you deliver on what you say.
• Being inconsistent - each communication, each engagement, each experience should complement each other so that the customer experience is consistent and your brand is reinforced in the customers mind. 
• Being indistinct - you want to stand out and be distinct. If you are hidden in the crowd, how will your customers find you?
• Being vague - being unclear of what your brand is, what it looks like, how it behaves etc. If you're vague about your brand, your customers will be an unclear impression of your business.
• Not staying the course - it takes time to build a brand. You can lose your loyal customers if you are changing your branding too regularly or too much.  

We can offer a Branding solution to suit your needs.   

Call us on +64 22 029 5083 to discuss your needs and how we could help you.