The Marketing Tree limited started Wednesday 1st April 2015. Perhaps not the most auspicious date to start a business but an important date for me as it marked the realisation of an answer to a question that I had had for a long time. The question was ''how could I make the place where I live better for my children and all the other children in the community?"
The seed (pardon the pun) for the question came from a conversation I remember having with my father when I was in my late twenties helping out on the family dairy farm. We were over the back of the farm and I distinctly remember dad saying "We are just caretakers. The land will be here long after we're gone." It was something that resonated with me and I would often think about it.
After working internationally for small to medium businesses and multi nationals, I returned home and spent eleven years in the tertiary education sector. I gained a real appreciation for the positive changes education can bring to peoples lives and it reinforced the importance of having thriving businesses both for and not for profit in the community. Slowly the idea came together of how I could use my marketing skills and knowledge to contribute to the community by helping businesses.
For me, The Marketing Tree contributes to the community by nurturing businesses to grow or helping them to start afresh. Growing businesses provide more employment opportunities and are better resourced to contribute to the community. For example, many local businesses provide direct sponsorship of community events, schools and charities. Indirectly, they pay taxes which benefit us all.
Even though the part we play may be small, if it contributes to better communities or provides more opportunities for our children, that's got to be a good thing. It is something that a responsible caretaker would do.
The seed (pardon the pun) for the question came from a conversation I remember having with my father when I was in my late twenties helping out on the family dairy farm. We were over the back of the farm and I distinctly remember dad saying "We are just caretakers. The land will be here long after we're gone." It was something that resonated with me and I would often think about it.
After working internationally for small to medium businesses and multi nationals, I returned home and spent eleven years in the tertiary education sector. I gained a real appreciation for the positive changes education can bring to peoples lives and it reinforced the importance of having thriving businesses both for and not for profit in the community. Slowly the idea came together of how I could use my marketing skills and knowledge to contribute to the community by helping businesses.
For me, The Marketing Tree contributes to the community by nurturing businesses to grow or helping them to start afresh. Growing businesses provide more employment opportunities and are better resourced to contribute to the community. For example, many local businesses provide direct sponsorship of community events, schools and charities. Indirectly, they pay taxes which benefit us all.
Even though the part we play may be small, if it contributes to better communities or provides more opportunities for our children, that's got to be a good thing. It is something that a responsible caretaker would do.
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