You work hard in your business. While the hours may be longer than ideal, it’s not a hardship as you are doing something that you enjoy and you’ve been doing it for a long time so you’ve become a bit of an expert. There’s no doubt that you are good at it. Your customers recognise this too. You get a real sense of satisfaction when your customers leave you happy and they tell you that you’re doing a good job. All in all, you’re proud of what you do and what you’ve achieved.
So why do you have a worried frown?
Is it because after all this time you don’t seem to be making any progress? Is your business still only surviving instead of thriving?
For many small business owners just surviving, while an accomplishment in its own right, isn’t rewarding enough. They want more. Maybe they want to grow, recover market share, respond to new competition or try and get a better understanding of new technologies impacting their sector. Whatever it may be, they recognise they need to change but aren’t sure how to take the next step.
When change is required in business, often the answer is going to involve Marketing. The trick is figuring out exactly what marketing is needed, who is going to do it and how much is it going to cost.
But before you can answer these questions you need to ask yourself one really important question ‘What is it that you want to achieve?’
This is perhaps the key question. Get this question right and the answer will lead you to developing a targeted solution to the specific problem you want addressed. Get it wrong and you can end up with a solution designed to address a problem you don’t have.
So if marketing is the answer, make sure you take the time to know in detail what it is you want to achieve before wasting valuable time, energy and business resources into developing a solution you don’t need.
So why do you have a worried frown?
Is it because after all this time you don’t seem to be making any progress? Is your business still only surviving instead of thriving?
For many small business owners just surviving, while an accomplishment in its own right, isn’t rewarding enough. They want more. Maybe they want to grow, recover market share, respond to new competition or try and get a better understanding of new technologies impacting their sector. Whatever it may be, they recognise they need to change but aren’t sure how to take the next step.
When change is required in business, often the answer is going to involve Marketing. The trick is figuring out exactly what marketing is needed, who is going to do it and how much is it going to cost.
But before you can answer these questions you need to ask yourself one really important question ‘What is it that you want to achieve?’
This is perhaps the key question. Get this question right and the answer will lead you to developing a targeted solution to the specific problem you want addressed. Get it wrong and you can end up with a solution designed to address a problem you don’t have.
So if marketing is the answer, make sure you take the time to know in detail what it is you want to achieve before wasting valuable time, energy and business resources into developing a solution you don’t need.
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